Becoming an authority in your niche is a game-changer when it comes to marketing. On Q&A Thursday I discuss ideas for building credibility with clients and being known as a "go to" person in your industry.
If you enjoyed this video, please leave me a comment, I'd love to hear from you.
To read the video transcript, click "Read More" below.
Hi, it's Q and A Thursday and I'd like to share with you a question I got from a voice coach that I was working with recently, who asked, how do I become an authority in my niche? Now why would she want to be an authority?
It's really, building credibility with clients, but it's a game changer when it comes to marketing because if you're known as a "go to" person for a specific topic, people start coming to you and your effort in marketing and getting people to know who you are, reduces significantly your time and effort, and allows you to focus more on actually servicing those clients and doing the best work that you can.
Now there's a few different ways of becoming known as an authority. Obviously on social media sharing your information in tweets and blog posts is really important, but writing a book will really put you on the stage as being known as an authority in your niche.
Now there's lots of easy ways to self-publish a book these days. I self-published my first book called Smart Marketing for Local Businesses in January 2013 and I'd like to share with you a couple of things today on how to go about it quickly. Now the actual self-publishing part is quite easy. If you go into Amazon.com, it'll tell you step by step how to upload your transcript and publish online to e-kindle books and also to paper back and create a distribution channel to retailers as well. So all the instructions are there on Amazon.com, so I'll leave you to take a look at that.
Where I think most people stumble with writing a book is actually creating the content. Sometimes to people it feels a bit overwhelming to actually put everything down on paper in a way that makes sense to people and creates a great book that people want to buy and builds your credibility and authority in your niche.
So, here's a couple of tips. If you're great at writing, obviously you're probably able to just sit down and write, which is great, and you should put the time aside, create blocks of time in your calendar to sit down and, force yourself to do it, basically. But if you're not feeling confident about your writing or you don't have the time at all in your schedule to do it, you could hire a ghost writer who you'll work with to tell them the content that you want to put in the book, the type of style and who you are, and they'll write it in a way that reflects you and what you want to represent. You'd then edit it and come to a final product which you could then sell online.
An alternative way is to write a blog post and make sure that you're getting engagement with your blog post and its resonating with your audience and then collate all those blog posts into a book. You could either, then edit it yourself to make sure it reads well like a book, or again, have an editor or ghostwriter to go over the content and put it in to a final product. So there's a couple of quick ways to create great content that you could sell in a book and become known as an authority in your niche.
I'm Trudy Murphy, you can find me at trudymurphy.com. Come on over and say hi. I share business tips for entrepreneurs each day on my blog and I'd love to hear from you. Leave me a comment, let me know what you think.