I have a secret to tell you. It’s one of the best kept little marketing secrets that can sky rocket your business revenue and it’s really simple. In the first year of operation, for both my local Toronto businesses, I had them voted onto “Best of Toronto” and “Best in Canada” lists in popular online newspapers and magazines. I’m sure you can imagine how great this publicity is for business, but here are the definitive advantages:
But how do you become the “Best Of” something? Here’s how in 3 easy steps:
- Simple but specific steps on how to vote
- A clear and motivating reason why they should take the time to vote
In my experience, 1 email blast only and a maximum of 2-3 well-crafted social media updates are sufficient. While your subscribers obviously appreciate your business they will not appreciate multiple emails asking them to vote. So keep the email communication strictly limited to 1 blast and don't be pushy, a little humour will go a long way.