Have you ever wondered what it would be like to work with a business coach? If the answer is yes, then I have a very special blog post for you today.
Sarah Weldon is the director of Oceans Project Georgia, a charity that teaches children in remote Georgia how to speak English while learning about the ocean. While you may think starting a charity is a huge endeavour in itself, Sarah has just taken on the biggest challenge of her life ... an expedition to row across the ocean from California to Australia to raise 725,000 pounds for her charity.
Sarah and her 3 teammates are training every day to prepare for the row, scheduled for May 2014. Then, every afternoon Sarah turns her attention to the business side of the expedition; gaining PR exposure, working with sponsors and fostering a community of supporters.
After reading my book, Sarah reached out to me for some assistance with sponsorship and marketing ideas. Forever the teacher at heart, Sarah kindly agreed to share her private 1.5hr business coaching session with you in the video below.
This is a rarely seen before, live and uncut, business coaching session. Now, I know 1.5hrs is a long time to watch a video, so to help you jump straight to the parts you may find most helpful or interesting, you'll find a schedule of topics and times below the interview.
As you're watching the video, if you're inspired by Sarah's story and want to thank her for bravely sharing this candid business coaching session with you, please click here to show your support and sponsor her charity expedition.
Video Times & Topics:
0:00:00 Sarah's background in studying brain mush
0:03:44 Taking chances to find your passion
0:08:10 Are the animals on Animal Planet real? Crossing cultural divides
0:10:27 Embracing challenges
0:12:26 What motivates a person to row across an ocean
0:13:17 About the Pacific Ocean Row expedition and team members
0:17:42 Fundraising goals & activities; the importance of aligning core values and partners; continuing to give for years after the row ends; educational packages; using crowdfunding to raise money
0:28:54 How to build a bridge between your business and customers using your story and pitching it to the media
0:40:12 How to look prepared and professional without any money
0:41:08 Engage with your customers through story and use their reaction to keep you moving forward
0:41:40 Using other people's platforms to test your market engagement and generate traffic and publicity fast
0:45:08 Social media is not the solution it's the channel
0:48:00 Finding sponsorship partners
0:52:40 Recap of action steps and connecting the topics discussed so far
0:53:20 Debunking the popular myth about blogging; asking for the sale; the #1 secret to selling; how to know where to spend your time writing blog posts
0:59:17 How to maximize your content creation efforts
1:01:44 Building your marketing hierarchy of success
1:06:23 Struggling to follow-up and close deals; engaging with people at trade shows; getting newsletter opt-ins from truly engaged customers
1:13:20 Asking directly for donations and using an open pricing strategy
1:16:55 Achieving greater impact by engaging locally rather than online
1:17:28 The importance of answering your customer's "What's in for me?" question
1:19:26 Effective time management for growing your business
1:22:34 What would it be like to row in the ocean?
1:24:06 Pushing through fear to follow-up and close deals; the 3 ways to quickly changing your emotional state from fear & anxiety to motivated & determined; the #1 question to ask a potential sponsor when trying to close
Did you enjoy this video or do you have your own ideas and advice on these topics? Feel free to share your thoughts and brilliance in the comments below. I look forward to hearing from you.
Wishing you every success in business and life.