Have you ever had such a break down in communication on a project that you're left scratching your head and wondering "what the hell happened?"
Even the best of us can find ourselves in this situation and unfortunately, sometimes we don't even know there's been a misunderstanding until you see the final results and need to go into fire fighting mode to straighten things out.
Take for instant this ebook cover to the left. This is a real book cover that a graphic designer on fiverr.com produced for their client! Of course, I found it attached to the buyer's negative review of their experience where they commented "I believe the seller may have been inexperienced, plus being my first time, I probably didn't give him the correct info"! Um, maybe, plus you were only paying the guy 5 bucks to design it.
If you've ever had this experience or you want to know how to avoid it, watch my interview with Dave Gouveia, graphic designer, "legendary" speaker and co-author of the book "Creative Stuff". During our interview he talks about how often what a client asks for, is not really what they need or want. He explains how a good designer can recognize that immediately, and will draw out the client's real requirements with intelligent questions. He also provides practical advice on becoming a freelance designer and how he became known as a "legendary" public speaker.
Watch my online interview with Dave G here - www.trudymurphy.com/DaveGouveia
If you have awesome examples of projects gone wrong, feel free to share them in the comments below :)