I was coaching a client the other day and we were talking about hashtags and how to use them. My client was of the misconception that hashtags were just a trend and there was no impact on her marketing efforts for not using them.
Unfortunately, this is not the case, hashtags definitely aren’t just a flash in the pan like 80’s pop-star Collette in her bike shorts and braces singing you can ring my bell ...
Did anyone else love Collette? I loved the bike shorts and braces style trend she created but I couldn't pull it off though. #OneHitWonder #80sStyle
Anyway, back to hashtags.
Recently I explained what hashtags are (click here if you need a refresher), today let’s chat about ways to use them to market your business.
Hashtags have been around since 2007 (Yes! 10 years, I know it doesn’t seem that long) when this guy tweeted out asking how people would feel about using them.
Apparently he asked the right people, some interweb movers and shakers, cause they really took off!
Hashtags have become such a common practice that people have started using them outside of their intended purpose. People use them in text messages, chats, songs, and advertisements.
When using hashtags from a marketing perspective, always keep front of mind that you want the “right people”, those who are your potential customers, to find your shizzle by searching/following the hashtags you use. However, your hashtag has to also make sense in relation to the post you've made. If it doesn't, your potential customers may see your post via your hashtags, but they'll think you're a bit of douche for drawing them in to look at something that's completely unrelated to the tag. You've effectively just pulled a bad "bait and switch" on them and they won't be impressed.
So on that basis, here’s some tips for writing hashtags for your posts.
Take a look at your most recent social media posts, are you applying these hashtag guidelines?
In the next post on hashtags we'll talk about how to find appropriate, relevant and specific tags.