A lot of business owners feel that they don’t have the time to innovate, but do we really understand what innovative thinking is and how simple a change can actually be to create innovation?
That’s what I’d like to share with you today, what is innovative thinking?
To understand it properly, we need to first understand what analytical thinking is and what emotional thinking is.
Analytical thinking is when we go out and collect data on what’s happening in our business. We might survey staff, survey customers, look at metrics, key performance indicators and where we can improve our business. Whether it’s customer service calling times we can reduce or any sort of metric that tells us an area for improvement.
Emotional thinking is when a business owner or executive or anyone in the company walks around the business and has a “feeling” about how the business could be improved. You might be walking the shop floor and overhear a customer talking about something they think could be improved in your business or you may walk the floor yourself and have a feeling or thought that “maybe this could be better in some way”.
Now, I know this seems quite fluffy, but when you bring your analytical data together with your emotional thinking, that’s when you open up an opportunity to innovate.
Small changes that meet your customers needs and solves a problem will ensure your business will continue to grow.
So, take a look around your business, what innovative changes can you make that could be quite simple but will create a big impact?