I was coaching a client the other day and we were talking about hashtags and how to use them. My client was of the misconception that hashtags were just a trend and there was no impact on her marketing efforts for not using them.
Unfortunately, this is not the case, hashtags definitely aren’t just a flash in the pan like 80’s pop-star Collette in her bike shorts and braces singing you can ring my bell ...
Did anyone else love Collette? I loved the bike shorts and braces style trend she created but I couldn't pull it off though. #OneHitWonder #80sStyle
Anyway, back to hashtags.
Recently I explained what hashtags are (click here if you need a refresher), today let’s chat about ways to use them to market your business.
Hashtags have been around since 2007 (Yes! 10 years, I know it doesn’t seem that long) when this guy tweeted out asking how people would feel about using them.
Apparently he asked the right people, some interweb movers and shakers, cause they really took off!
Hashtags have become such a common practice that people have started using them outside of their intended purpose. People use them in text messages, chats, songs, and advertisements.
When using hashtags from a marketing perspective, always keep front of mind that you want the “right people”, those who are your potential customers, to find your shizzle by searching/following the hashtags you use. However, your hashtag has to also make sense in relation to the post you've made. If it doesn't, your potential customers may see your post via your hashtags, but they'll think you're a bit of douche for drawing them in to look at something that's completely unrelated to the tag. You've effectively just pulled a bad "bait and switch" on them and they won't be impressed.
So on that basis, here’s some tips for writing hashtags for your posts.
Take a look at your most recent social media posts, are you applying these hashtag guidelines?
In the next post on hashtags we'll talk about how to find appropriate, relevant and specific tags.
Yeah yeah, it’s 2017 and some of you seeing this post will roll your eyes and think really? We need a post about this. But hey, some people are only just jumping into the social media game and let’s face it, if you want to rock it, you need to understand hash tags and how to use them.
First, here’s the “official” definition of a hashtag.
a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.
In other words, it’s like the Dewey Decimal System, but instead of numbers it uses keywords and instead of classifying books, it classifies internet information. Ok, maybe the only thing it has in common with ole Dewey is that it's a way to manage information. But if you're over 40, thought the reminder of looking for books in libraries and encyclopedias might nice :)
Hashtags help social media sites to organize information and they help users find posts on specific topics.
Type a hashtag followed by a word into the search bar of any social media site and you’ll find a list of all the information that’s been posted with that hashtag attached.
Want to find food inspiration on Instagram? Just type in what you feel like eating.
Feel like a laugh on Facebook? Type in #CarKaraoke and brighten your day with funny videos.
Stay tuned for more to come on hashtags this week - which ones to choose, how to use them and why your marketing is suffering if you're not.
Happy Hashtagging Week :)
Hey All, my first live broadcast on Periscope! Loving the medium but I have some work to do to make it a little more interesting for you guys. I'll be back tomorrow to try again :)
About The Podcast - "Step Into The Jungle" with Dr Jason Klop
If you are facing challenges in your health, wealth, business or relationships then "Step Into The Jungle" is the show for you. Dr. Jason Klop interviews people who have successfully overcome these challenges or who have the expertise to assist you in overcoming them. You too can live an inspired, authentic, passionate life that is on purpose and true to your higher calling. It all starts with that first step into the wild and wondrous jungle of life. Visit iTunes for more episodes of "Step Into The Jungle".
Engage your customers and help them to connect with your business through stories. It's not about being deceptive or slimy, it's about creating a bond with your customers.
Every time you dump a shoebox of receipts on your accountant's desk you're overpaying in fees for them to sort out your mess. Get organized now and save yourself some cash.
Grab 6 folders and organize your receipts as you go. Label them as follows:
Feel like you're constantly trying to create new content? Learn to leverage your content and turn the same piece into multiple formats to distribute across multiple platforms.
Create a video for youtube. Get a transcript of the video and turn that transcript into an article. Now you have the one idea capture in a way that's deliverable across the internet (youtube, blog post, social media posts).
As an entrepreneur you'll encounter problems and obstacles every day on the path to success. By creating a compelling vision for your business and life, you'll be able to make decisions more easily and with greater confidence by asking yourself, "Will this move me forward towards my dream?"
Here's a shareable quote - "Never Worry Alone" Dr Ned Hallowell.
Share on Twitter:
Or share on facebook.
We've all fallen into the trap of letting tension build in our mind and body without giving it an outlet only to explode in anger or burst into tears over something seemingly inconsequential. As an entrepreneur creating a long term and stable business, it's important to ensure you don't alienate the people around you, especially customers, by being emotionally inconsistent in the way you handle situations.
Here's 5 ways to release tension and manage stress:
If you'd like to learn more about the practice of visualization, check out the book "Creative Visualization: Use the power of your imagination to create what you want in life" by Shakti Gawain.
A lot of business owners feel that they don’t have the time to innovate, but do we really understand what innovative thinking is and how simple a change can actually be to create innovation?
That’s what I’d like to share with you today, what is innovative thinking?
To understand it properly, we need to first understand what analytical thinking is and what emotional thinking is.
Analytical thinking is when we go out and collect data on what’s happening in our business. We might survey staff, survey customers, look at metrics, key performance indicators and where we can improve our business. Whether it’s customer service calling times we can reduce or any sort of metric that tells us an area for improvement.
Emotional thinking is when a business owner or executive or anyone in the company walks around the business and has a “feeling” about how the business could be improved. You might be walking the shop floor and overhear a customer talking about something they think could be improved in your business or you may walk the floor yourself and have a feeling or thought that “maybe this could be better in some way”.
Now, I know this seems quite fluffy, but when you bring your analytical data together with your emotional thinking, that’s when you open up an opportunity to innovate.
Small changes that meet your customers needs and solves a problem will ensure your business will continue to grow.
So, take a look around your business, what innovative changes can you make that could be quite simple but will create a big impact?
Increase business profitability by selling more without discounting or spending any extra dollars on marketing. It's a sales strategy called "upselling" that you can start using today to earn more money. Simply identify complementary products that you can suggest to customers when they buy something. The most well known example is being asked if you'd like to "make it a combo" when buying a burger at a fast food store.
Check out my youtube video below the image for a more detailed discussion on upselling and how it can be used to increase profits.
Identify activities you enjoy and block time for them in your schedule. The best activities are the ones that make you smile and make you unavailable for a set period of time. Going to the gym with your iPhone is not a break. Take up skiing, sailing, martial arts, knitting, painting, singing or anything else that requires you to put down your phone and focus on the present, uninterrupted.
You'll be recharged and ready to tackle anything and your business will be better for it (so will everyone around you :)
We are all unique creatures with different habits, skills and times of day when we perform at our best. As an entrepreneur, you have the ability to nurture your nature by operating in a way that maximizes your strengths. Set a schedule that works for you, focus on activities you're great at, then hire people to fill in the gaps. You're no longer on someone else's clock, enjoy it :)
The most effective marketing involves very clear and simple wording, offerings and descriptions. When we over complicate things by pairing too many offerings together or being overly clever with wording, the customer ends up confused and won’t act or buy in this emotional state. Be clear, concise and simple with wording and don’t provide too many options simultaneously.
Remember to always K.I.S.S - Keep It Simple Stupid