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Hey, it's marketing Monday and today I want to bust through a myth that I find is out there at the moment. A lot of marketers are pushing courses on how to make “passive income” from doing online training programs and books and things like that, where you put up a website, you put up an online training program, and they say, “when you do this you'll make money in your sleep!” Chaching, chaching, you don't need to do anything, passive income, so easy.
Now, the myth about this is that you actually do have to do something. It's actually an active process to get traffic to your sites, to sell your online products, to show your credibility, to constantly build trust so that people will actually buy your online training programs.
So whenever you see a course out there that's saying it will teach you how to make passive income, I want your little detector mind to go on and think to yourself "How passive is it really to sell online these days?" There’s certainly a lot of people out there doing it. It's not as easy as some of these marketers are making it out to be and what they're actually doing to sell these programs, is doing massive product launches. They're partnering with other affiliate programs to cross-sell their programs. They're actively talking on stages, they're building a credible trust with their audience, and they're constantly driving traffic and building email lists. This is not passive.
So now I'm not trying to put you off from actually doing the creation of online programs for yourself, I'd just like you to be aware that it's not really a passive activity, selling online. It's actually an active process and it's a proper business that you can actually make from this, but know that you will have to put in some work if you want to be successful.
I'm Trudy Murphy and you can find me at trudymurphy.com. Come over to my website, leave me a comment; let me know what you think. Have you had some experience with these “passive” income courses that are out there or, how have you gone selling your online training programs? Let me know, I'd love to hear from you. Talk soon.